In Q1 Smartphone Sales Rivals Gain on Apple
Apple’s iPhone, a new model of which is widely expected this summer, took 19.2 percent of the U.S. market for smartphones in the first quarter of 2008, according to research firm IDC’s vendor survey.
That was down from 26.7 percent of smartphones sold in the fourth quarter of last year, which included the holiday shopping season, IDC found.
Much of the slack was picked up by Research In Motion’s (Nasdaq: RIMM) Latest News about Research In Motion BlackBerry Blackberry Professional Software from AT&T. Save up to 57% until June 6th. Click to learn more., which took 35.1 percent of the market in the fourth quarter and then 44.5 percent in the first.
Prosumer Appeal
IDC analyst Ramon Llamas said the BlackBerry is now strong in the “prosumer” segment, as RIM has successfully widened the appeal of the device beyond the professionals who have been its core customer group.
Smartphones are designed for Web surfing and e-mail E-Mail Marketing Software - Free Trial. Click Here. in addition to voice calls and usually have alphabetic keyboards or touch screens. They account for a growing share of cell phones sold, as prices descend and carriers complete their fast data networks.
IDC did not reveal the total number of smartphones sold in the quarter. Apple said it sold 1.7 million iPhones in the first quarter, including overseas sales.
Centro Fuels Gains
Palm (Nasdaq: PALM) Latest News about Palm, a pioneer in the category along with RIM, also picked up market share in the first quarter, when it grabbed 13.4 percent of smartphone sales, up from 7.9 percent in the fourth quarter, IDC said. “Palm also did really well. It posted a sequential gain mainly on the strength of the Centro phone,” Llamas said. The Centro, a smaller phone than Palm’s Treo models, came out last fall for the Sprint Nextel (NYSE: S) Latest News about Sprint Nextel network HP LaserJet M3035 MFP Series - Save up to $500. Starting at $1,599. and was launched by AT&T (NYSE: T) Latest News about AT&T in February.
But Palm’s market share is down from 23 percent in the first quarter a year ago, apparently the victim of the iPhone, which went on sale late last June. RIM’s market share is also down from last year, when it sold 48.7 percent of U.S. smartphones in the first quarter.
No. 4 in market share in the most recent quarter was Samsung Latest News about Samsung Electronics, with 8.6 percent, up from 5.1 percent in the fourth quarter, a rise Llamas credited to the availability of the BlackJack on Verizon Wireless Latest News about Verizon.
Motorola (NYSE: MOT) Latest News about Motorola, which is struggling in the overall cell-phone market, did poorly in smartphones as well, dropping from a 7.5 percent share in the fourth quarter to 2.6 percent in the first.
